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| Image: Apple |
Win-back Offers
With this option, developers can customize offers, such as a six-month subscription at a reduced rate of $9.99, before it renews at the regular price of $39.99 per year. The goal is simple: encourage former users to resubscribe and enjoy premium content or services once again.
What Are Win-Back Offers?
Win-back offers are special subscription promotions designed for those who previously unsubscribed from an app or service. They provide a chance for users to come back at a discounted price, ensuring the developer can reach out to a segment of potential customers that already engaged with the app. These offers are highly visible across various parts of the App Store:
- On your app’s product page.
- In personalized recommendations.
- Across different editorial sections like Today, Games, and Apps tabs.
- Inside your app or game itself.
- Through Subscription settings, where users manage their subscriptions.
By offering a compelling deal, you increase the chances of past users returning to your app, creating a win-win for both developers and customers.
Customizing Your Offers
One of the best features of win-back offers is the flexibility developers have in configuring them. In App Store Connect, you can determine who is eligible for the offer, choose where the offer will be available geographically, and decide on the discount type. For instance, you could offer a one-month free trial or a reduced rate for the first few months before charging the regular price.
To optimize the effectiveness of these offers, developers need to carefully consider the eligibility criteria. For example, you may want to target users who unsubscribed within the past six months. Ensuring that your offer is both appealing and relevant is key to enticing users back.
How Win-Back Offers Will Be Displayed?
Apple takes care of displaying these offers to eligible users in various sections across the App Store. This allows your app to stand out and get more attention, not only through the App Store listings but also through direct links you share in your own marketing efforts.
By incorporating win-back offers into your subscription strategy, you can potentially regain lost customers and drive long-term revenue growth.
Why Should Developers Use Win-Back Offers?
The introduction of win-back offers provides a direct way to increase app revenue. Users who may have cancelled their subscription might do so for several reasons, but a well-timed offer at a reduced price could be all that’s needed to bring them back. This feature is particularly useful for apps that rely heavily on recurring subscriptions, such as streaming services, games, or fitness platforms.
For developers, win-back offers offer an additional marketing tool that requires minimal effort to implement but could have a significant impact on subscription renewals. By using win-back offers, you can enhance your app’s reach, improve your relationship with users, and ultimately increase your app’s profitability.
In conclusion, win-back offers are a game-changer for developers looking to re-engage past users and boost app subscriptions. By providing discounted rates and carefully selecting the right target audience, you can ensure that your offers are enticing enough to bring previous subscribers back on board. Start using this feature today in App Store Connect, and watch your customer base grow.